UTM Link Builder
Add UTM tracking parameters to any URL so you can measure marketing campaigns in your analytics.
Runs entirely in your browser.
Campaign URL Builder Tool
3 parameter(s) appended.
https://www.w3schools.com/?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale
| Parameter | Value |
|---|---|
| utm_source | newsletter |
| utm_medium | |
| utm_campaign | spring_sale |
About UTM Parameters
UTM (Urchin Tracking Module) parameters are tags added to the end of a URL that tell analytics tools where traffic came from. When a visitor clicks a tagged link, the utm_source, utm_medium, and utm_campaign values are recorded, allowing you to attribute traffic and conversions to specific campaigns.
Source, medium, and campaign are the most important parameters; term and content are optional and typically used for paid search keywords and A/B testing different link variations. Keep your naming consistent (lowercase, no spaces) so your reports stay clean and easy to compare.
